World soccer governing body FIFA has signed a partnership with oil and gas conglomerate Saudi Aramco that will run through to the end of 2027, it said in a statement on Thursday.
The four-year deal will see Aramco become a worldwide partner of FIFA, including in major tournaments such as the World Cup 2026 and the Women’s World Cup 2027.
Saudi Arabia has been pouring billions into sports worldwide such as golf, football, motorsports and martial arts.
Sport is one of the pillars of the government’s Vision 2030 economic diversification plan that seeks to build new industries and create jobs. Some critics have called it an effort to distract from its human rights record.
