Adekunle Gold’s ‘Falling Up’ shines at Louis Vuitton’s Paris Fashion Show
In a remarkable fusion of fashion and music, Adekunle Gold’s track ‘Falling Up,’ featuring Pharrell Williams and Nile Rodgers, captivated the audience at Louis Vuitton’s Paris fashion show. The song, a standout from Gold’s critically acclaimed 2023 album ‘Tequila Ever After,’ added a dynamic energy to the event, held to unveil the brand’s spring-summer 2025 men’s collection.
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The prestigious show took place on June 18, 2024, at UNESCO headquarters in Paris, set against the lush, turf-lined runway. The evening was spearheaded by Louis Vuitton’s men’s creative director, Pharrell Williams, who has been a transformative force in the fashion industry since his appointment.
Adekunle Gold, a renowned figure in the Nigerian music scene, found his work seamlessly integrated into the fashion show, exemplifying the global reach of his artistry. The inclusion of ‘Falling Up’—a collaboration with the legendary Pharrell Williams, a 13-time Grammy winner, and Nile Rodgers, a 4-time Grammy winner—underscored the song’s universal appeal and its ability to transcend cultural boundaries.
Released as part of ‘Tequila Ever After,’ ‘Falling Up’ stands alongside other hits from the album, such as ‘Party No Dey Stop’ featuring Zinoleesky, ‘Ogaranya,’ and ‘Wrong Person’ featuring Odumodublvck. The album itself has been celebrated for its innovative sound and storytelling, cementing Adekunle Gold’s place as a powerhouse in contemporary music.
Adekunle Gold’s presence at the Louis Vuitton event was not just as an artist but also as a fashion enthusiast. His interest in fashion has been evident over the years, highlighted by his participation in the unveiling of Manchester United’s Adidas luxury wear collection in 2023. This passion for fashion aligns perfectly with his music career, creating a unique blend that appeals to a diverse audience.
The Louis Vuitton show was a star-studded affair, with Nigerian superstars like Rema, Mr. Eazi, Tems, Burna Boy, and Wizkid also in attendance. Their presence at such a high-profile event underscores the significant impact of Nigerian artists on the global stage, both in music and fashion.
Pharrell Williams, who curated the music for the event, has always been known for his eclectic taste and ability to bring different genres together. His decision to include ‘Falling Up’ in the lineup speaks volumes about the track’s resonance and its fit within the sophisticated ambiance of the Louis Vuitton show.
Adekunle Gold’s 2024 has been a year of continued success. In addition to his hit single ‘Rodo,’ he delivered an electrifying verse on Falz’s ‘Who Go Pay,’ further showcasing his versatility and consistency in producing chart-topping music. His ability to maintain relevance and adapt to new trends has kept him at the forefront of the music industry.
The collaboration with Pharrell Williams and Nile Rodgers on ‘Falling Up’ is a testament to Adekunle Gold’s expanding influence. Working with such distinguished artists has not only elevated his music but also provided a platform for cross-cultural exchanges that enrich the global music landscape.
At the Louis Vuitton event, the seamless integration of ‘Falling Up’ into the fashion show was a highlight, blending auditory and visual artistry. The vibrant beats and uplifting lyrics of the song complemented the innovative designs showcased on the runway, creating a multisensory experience for the attendees.
As the night unfolded, the energy and excitement were palpable, with each element of the show contributing to a memorable event. For Adekunle Gold, this moment was not just a personal triumph but also a celebration of Nigerian talent on a global platform.
