Joeboy Steps into Independence: Launches Young Legend Label in Dual Deal with Warner Music
In a groundbreaking move, Afrobeats sensation Joseph Akinfenwa-Donus, famously known as Joeboy, has embarked on a new chapter in his remarkable 5-year career. The artist has not only exited Empawa, where he spent 5 successful years releasing multiple EPs, albums, and chart-topping singles but has also inked a dual deal with global music giant Warner Music. The deal positions Joeboy as the latest flagship artist under Warner Music’s banner while also marking the launch of his very own entertainment outfit, Young Legend.
The dual deal signifies a significant evolution in Joeboy’s career, aligning him with Warner Music, a powerhouse in the global music industry home to renowned artists such as Ed Sheeran, Cardi B, Burna Boy, and Ckay. This strategic partnership opens up new avenues for Joeboy’s music on the international stage.
During his tenure with Empawa, Joeboy achieved remarkable success, delivering two impactful EPs (“Love & Light” and “Body, Soul & Spirit”) along with two albums (“Somewhere Between Beauty & Magic” and “Body & Soul”). His catalog, consisting of hit singles and collaborations, garnered an impressive 2 billion streams across major digital streaming platforms.
Under the newly established Young Legend label, Joeboy takes the helm as the CEO, steering his artistic vision and business endeavors. Assisting him in this venture is Deola Jaiyesimi, appointed as the Head of the label, entrusted with the task of cultivating the next wave of Afrobeats superstars on a global scale.
This move mirrors the trajectory of industry icons like Olamide, Don Jazzy, and Joeboy’s former label boss, Mr. Eazi, who leveraged their social influence and business acumen to shine a spotlight on emerging talent while elevating their own musical stature from continental sensations to global powerhouses.
The launch of Young Legend solidifies Joeboy’s commitment to nurturing and promoting the next generation of musical talent. By assuming the role of CEO, he embraces the responsibility of shaping the landscape of Afrobeats and propelling young artists into the international limelight.
This transformative phase not only highlights Joeboy’s artistic versatility and growth but also underlines the increasing global recognition of Afrobeats as a genre. The dual deal with Warner Music positions Joeboy at the intersection of tradition and innovation, contributing to the ongoing narrative of African artists breaking barriers and making indelible marks on the world stage.
As Joeboy embarks on this new venture, eyes and ears around the globe eagerly await the impact of Young Legend on the music industry, anticipating the emergence of fresh voices and the continued rise of Joeboy as a global juggernaut in the ever-expanding realm of Afrobeats.
