Davido strikes major deal: launches Nine+ Label in partnership with United Masters
Nigerian music sensation Davido has once again made waves in the music industry, this time by partnering with United Masters to unveil his latest venture – the Nine+ record label. This groundbreaking collaboration, announced on April 18, 2024, through United Masters’ official Instagram page, marks a significant milestone for both Davido and the African music scene as a whole.
United Masters, in a press release, hailed the partnership as transformative for the African music industry, highlighting Davido’s pivotal role in nurturing emerging talent and propelling their careers to unprecedented heights. The move signifies Davido’s evolution from being the flagship artist of HKN to establishing Davido Music Worldwide (DMW) and now venturing into a new chapter with Nine+.
Expressing his excitement about the collaboration, Davido emphasized the opportunity to work with United Masters, a move that promises to revolutionize the global music landscape for both emerging and established artists. Through Nine+, Davido aims to continue his legacy of discovering and promoting exceptional talent, further solidifying his influence in the industry.
Davido’s partnership with United Masters follows the company’s previous collaboration with Sarz Academy in 2023, showcasing its commitment to fostering talent across Nigeria’s vibrant music scene. The launch of Nine+ comes on the heels of the recent rebranding of DMW 2.0, where Davido signed promising artists Morravey and Logos Olori, both of whom featured on his Grammy-nominated fourth album ‘Timeless’.
Notably, Davido’s recent headline performance at the iconic Madison Square Garden, where he became only the third Nigerian artist to captivate audiences in a sold-out concert, underscores his global appeal and influence. With a track record of success both as a superstar and a label boss, Davido’s foray into Nine+ signals a new era of innovation and growth in the African music industry.
As Davido continues to push boundaries and set new benchmarks, the launch of Nine+ represents a testament to his unwavering commitment to empowering the next generation of musical talent. With United Masters by his side, Davido is poised to make Nine+ a powerhouse label, shaping the future of African music on the global stage.
